Keith MacDougall is a Partner at PwC Canada, specializing in Scientific Research and Experimental Development (SR&ED) tax credits and incentives. With a dedicated career in the SR&ED space dating back to 2001, Keith is a familiar face within the Canadian life and health insurance sector. Over the past two decades, he has collaborated closely with a wide array of insurance companies and has had the privilege of working alongside many of the industry professionals in attendance at today’s CLHIA conference. Leveraging his foundational background as a Software Engineer and a graduate of the University of Waterloo, Keith possesses a unique, highly technical perspective on the evolving landscape of technology investments. He is currently at the forefront of championing the "data-first" approach to SR&ED claims. By bridging the gap between complex software engineering realities and rigorous tax compliance, Keith helps organizations modernize their claim processes, minimize operational disruption, and maximize their strategic incentives. Keith is passionate about helping the insurance sector rethink its innovation strategies, and he looks forward to sharing actionable insights on how to streamline and future-proof SR&ED claims using modern data methodologies.