Rocco Vertucci is a Director in PwC Canada's Tax Incentives practice with more than 20 years of experience managing and supporting Scientific Research and Experimental Development (SR&ED) claims across a broad range of industries, including financial institutions, technology, aerospace, manufacturing, and mining. He specializes in SR&ED claim preparation, audit defence, and tax planning strategies that help organizations maximize available incentives while maintaining compliance. Rocco has successfully supported hundreds of SR&ED claims ranging from early-stage ventures to large multinational organizations and has extensive experience helping clients build sustainable processes and governance frameworks for ongoing SR&ED programs. He also delivers training and guidance on SR&ED process transformations using Data Analytics and AI tools.