Gain insights into how health profession regulation serves health benefits insurers’ clients and why validation of the Athletic Therapist’s practice status with AT-ON is needed to confirm professional standing in Ontario. Statutory Regulation was the intention of the profession’s founders in Ontario over 50 years ago.  Regulation provides critical proof of competency validation given the profession’s role in emergency medical care, first responder duties, concussion care, and unique position of trust in caring for elite, amateur, and professional athletes, as well as those engaged in the athletic pursuit of daily living.