Jean-Michel Lavoie is President, National Bank Insurance, the bankinsurer of National Bank of Canada. Responsible for defining and leading the growth strategy for the Insurance sector, accelerating organizational transformation, strengthening key partnerships, ensuring financial and operational performance, and positioning insurance as a major growth driver for the Bank. With his team he plays a central role in the evolution and harmonization of the offering to better meet clients’ needs in a comprehensive and integrated way. Before joining the Bank, JM held several leadership positions at Sun Life, where he led major initiatives in digital transformation, product development, and market expansion. With more than twenty years of experience in the insurance, strategy, and market development sectors, he stands out for his mobilizing leadership and his ability to transform large organizations. A visionary, he has developed strong expertise in innovation, multichannel distribution, and the implementation of growth strategies. His influence in the industry was recognized when he was named among the Top 25 New Insurance Leaders by Le Journal de l’assurance in 2018.